Look, I don't want to hear any complaints about how this ad doesnt show any game footage. Or how it doesn't even show the PlayStation 3. Or that if you didn't know better, and somehow missed the final 3 seconds of footage, you'd have zero inclination this was PS3 related at all. Why? 'Cause I like it. Let me just enjoy the serenity of the black and red hued marketing chill out that is "The Wait", now showing at theatres and Web sites nationwide. If you really need to, make some cracks in the comments about how "The Wait" should really only be shown in Europe.
Eds Note: Sony just contacted us to say this ad is running in Canada and not the US.







