Kotaku

Japanese Girl Gamers Getting Girl Games

I've got a shorty in the June issue of Wired mag on the recent spate of girl's games like My Happy Manner Book, DS Therapy, Female Power Emergency Up! and Yoga Anywhere. I spent some time playing those games, which reminded me of brain games. They are geared towards females, but didn't seem to pander anymore than Japanese female magazines do. Wired's Chris Kohler also has a look at the phenomenon that's definitely worth a read and has this from Elite Beat Agents designer Keiichi Yano:

When we come up with new project ideas, we take into consideration what the female gamer community is interested in and what DS games are selling for female users.

In a nutshell: Japanese devs are female-casual-gamer attack mode. How much longer till Western companies follow suit?

Gamer Girls Take Over Japan [Wired]

6:00 AM on Mon May 21 2007
By Brian Ashcraft
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