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Should The Xbox 360 Form Its Own Corporation?
Goldman Sachs’ analysts punked Microsoft’s stock rating and archly suggested that the company spin off the Xbox 360 division, saying such a sale could unlock hidden value within the unit and free it from the company’s more sluggish performance. The report, released over the weekend, downgraded Microsoft from “buy” to “neutral” (which, if a stock…
By Owen Good -
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Microsoft Names New President Of Everything Fun
The man with one of the most impressive houses in the gaming industry now has a title to match, as Microsoft officially makes Don Mattrick the president of its Interactive Entertainment Business. It’s not really that big of a change, moving from senior vice president to president of Microsoft’s Interactive Entertainment Business, at least not…
By Mike Fahey -
Forza 3 And All Its DLC Ultimately Collected
Microsoft kicks off a multi-year partnership with BBC hit television show Top Gear next month, packing in 90 minutes of Top Gear TV content into the Forza Motorsport 3 Ultimate Collection, along with every bit of DLC released so far. Today is a day for making people feel bad about buying downloadable content. First Dragon…
By Mike Fahey -
Does A Programmable Wireless Xbox 360 Controller Count As Cheating?
Datel’s completely unauthorized TurboFire2 wireless Xbox 360 controller not only directly connects to the Xbox 360 without a dongle, you can connect it to your PC to apply “custom controller enhancements.” Microsoft should sue! Oh wait Microsoft filed a lawsuit against British peripheral manufacturer Datel back in April of this year, claiming the company “illegally…
By Mike Fahey -
The Stars Shine Bright In Fable III
Simon Pegg, Ben Kingsley, John Cleese, and Michael Fassbender headline an all-star cast of men and women with British accents in this voice acting installment of the Lionhead video diaries. The voice cast for Fable III is one of the most talented gathering of voices ever assembled. Particularly impressive is Sir Ben Kingsley in his…
By Mike Fahey -
Kinect Immerses You In Advertising Like Never Before
Sprint and T-Mobile join Chevrolet in using Microsoft’s innovative new Kinect controller to advertise to gamers in innovative new ways. When Kinect Joy Ride launches in November, players will be able to test-drive Chevrolet vehicles in the game. Along with the Chevrolet Volt, revealed back in June, watching an in-dash video advertisement will unlock Chevrolet…
By Mike Fahey -