Taking a page from Nintendo's book, Microsoft recently had soccer moms and trend-setters across the country host…
Don't think you guys realise just how many press releases get crammed in our cramholes on a daily basis. And just…
Mr. Rogers touched on this topic the other night, but today VentureBeat have an interesting report up about how…
Sony's moving on from marketing just its PlayStation 3 games library, kicking off a campaign to promote the…
We always knew Home was going to be heavy on advertising and corporate sponsorship. But this heavy this soon? It's a…
Another choice bit of Midway property changes hands as Capcom Entertainment announces the appointment of former…
What, the prospect of apple fries (?) and a tub of macaroni & cheese doesn't sound appealing enough to you, purveyor…
Nintendo has been putting the "touch" back in Touch Generations over the past week at a handful of North American…
In addition to all those video games setting up shop in Sony's Home, expect to see plenty of non-game advertisers.…
Now you can wear your fanboy allegiance on your credit card statement with the new PlayStation credit card from…
Did you detect that stench of viral marketing wafting from that "Bike Hero" YouTube clip? Your nose doesn't lie; the…
Not even 24 hours after DirecTV backed Championship Gaming Series went belly up in the shrinking pond that is…
I received this odd little bit of marketing in the mail this week. The Playstation Portable "travel pack" came with…
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Microsoft is aware that Nintendo is the company that "puts more smiles on more faces," so it doesn't bother…
From the Kotaku Domestic Integrated Marketing Partnership News Department comes word that Ubisoft is... wait, didn't…
From the Kotaku Domestic Integrated Marketing Partnership News Department comes word that Ubisoft is slapping…
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How will Sony combat the forces of Microsoft and Nintendo this holiday season? It's up against the cheapest…
Anyone watching last night's Monday Night Football likely caught a glimpse of Heidi Klum's underthings as she…
Have we posted about this? Seriously? No? Wow. Just wow. David Hasselhoff stars in four smarmy infomercials for…
Daytime TV talk show host Ellen Degeneres delighted studio audience members by giving away Wiis and copies of Wii Fit