I am from the MTV generation. This means that when I watch something, something exciting needs to happen every ten seconds to keep my attention. So, Dear Sony, here's an idea for a Playstation ad I might watch: Johnny Depp leaping out of an airplane without a parachute, fighting an entire wave of ninjas with a bazooka whilst simultaneously being fellated by Scarlett Johannsen, who is also a time-traveling, super-sexy cyborg. Now that is living.

But a three minute commercial in which a gummy old granny makes her afternoon tea? For god's sakes, Sony, who the hell are you selling this product to? Who would watch this ad and go, "Wow, that elderly granny metaphor really got through what an invigorating, exciting piece of machinery this is?" Jesus, Sony. You're just ticking off things you can fuck up on the way to launch one by one, aren't you? Florian Eckhardt

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