Last night, an Australian TV commercial for the Wii U came on. My wife looked at it, then at me, then back at it,…
The PS Vita has front touch and rear touch, giving the portable a new type of gaming sensation. Here, a French PS…
Over the years countless researchers and marketeers have sought to split the ever-growing gaming population of the…
Every so often, I get to go behind closed doors and preview games early. Well, not before signing a non-disclosure…
First THQ's media relations folks send me a furry hat that's too small for my head. Now they've signed my death…
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Sega recently announced that their upcoming game Sonic & All-Stars Racing Transformed will feature the titular hero…
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I bet the folks that do public relations and marketing for innovative and thoughtful games like From Dust and Journey…
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When the bears of Perfect Island neglect to invite Naughty Bear to their island resort vacation, amazing…
After spending months parading about multiple live-action versions of Lollipop Chainsaw heroine Juliet, the game's…
Perhaps my friend Dan Golding, over at Crikey, put it best: "The sophistication of Assassin's Creed III's "do free…
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Demographic projections. Drip-feed PR. Invoking the name of popular, established games to create interest in new…
Ubisoft's critically acclaimed platformer Rayman Origins is going to get a sequel; it's pretty much inevitable. What…
It might not be the video game-branded cereal Lisa Foiles craves, but the Atari-classic branded General Mills…
Whoa there, viral marketeers! You have to be careful not to overshadow your product with the promotion, as these…
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A line of commuter-transporting, 16-ton tranks took to the streets of London earlier today to carry commuters to…
This Sunday, Microsoft will launch an ad campaign that tout its "family" of consumer products together, rather than…
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As promised last week, EA delivers the full version of its "99 Problems" Battlefield 3 TV spot today, unveiling…
Back in June, EA Sports announced plans to open up three brick-and-mortar stores, appealing to sports fans' wallets…
Looking for a new line of work? Do you know anything about the potential harmful effects of shady experimental…