Whoa there, viral marketeers! You have to be careful not to overshadow your product with the promotion, as these lovely shots of everyday people dressing up in Gotham City Impostors garb readily demonstrate.
Monolith's game of vigilant justice versus criminal insanity is now out on PC, Xbox 360, and PlayStation 3, but it's no substitute for actually cobbling together a makeshift superhero / villain costume and taking to the streets of your local Gotham equivalent.
If I didn't have a job this is probably what I'd be doing instead.