Or how about some Need For Speed: Hot Pursuit? EA has revealed a bunch of new games for the iPhone, iPod Touch and iPad at a recent event in Tokyo, Japan.
Fitness games are huge. Football games are huge. Ready for it? Football fitness game. From EA, on the Wii. The name is EA Sports Active NFL Training Camp and it has already made me sweat.
The Active Network has filed a trademark infringement lawsuit against EA Sports Active, alleging the fitness title's online use of scheduling and fitness goals covers purposes for which it holds the trademark "Active."
Here at Kotaku, we like to ask the tough questions. But sometimes we also like to ask an absurd one.
Kooky, but true: EA Sports have, in the run-up to Christmas, opened two actual storefronts dedicated entirely to EA Sports Active (and, we guess, it's expansion). One is in San Francisco, the other, Boston.
President Obama again referred to video games as a family-life negative in his Father's Day message. But Peter Moore - grabbing for publicity - challenges him to drop the rhetoric and see what they offer.
Game publishers think Metacritic review score averages are a Big Deal. EA boasts—and frets over—its own Metacritic scores in earnings calls. Others base bonuses on aggregate arbitrary numbers. But EA's Peter Moore isn't as worried about Metacritic averages.
Do you long for the days when video game ads were designed to attack or undermine competitive products? Don't despair. We can confirm such days are still here.
.html Hey, look, it's Wii Fit girl. Cheating on Wii Fit with its slutty new competitor, EA Sports Active.
This is not the trailer for a video game. No, this debut video for EA's Wii fitness program EA Sports Active has much more in common with early morning extended commercials for Bose Wave Radios than it does anything we've ever seen for a game product.
It brings me back to the days when late night television would…
Remember when EA said they were looking at ways they could take a chunk out of Nintendo's Wii Fit market? Well, they found a way. Aimed primarily at the ladies, new title EA Sports Active will, like Peter Moore said a few weeks back, be targeted at a more Western style of fitness, as opposed to Wii Fit's reliance on…