Kooky, but true: EA Sports have, in the run-up to Christmas, opened two actual storefronts dedicated entirely to EA Sports Active (and, we guess, it's expansion). One is in San Francisco, the other, Boston.
Can't say we can remember the last time a single game got its own store. Actually, it's rare a game company gets its own store, so a one-title shop is just bananas.
There's a catch, though; both stores are only open for a limited time, with the shutters coming down on December 14.
[Image: Gary Whitta @ NeoGAF]