Kotaku
Sony must be doing something right. According to the annual Harris Poll of best brands, Sony is the tops for the seventh year in a row. Sony has made the top ten for the list since at least 1995, according to Harris.
Maybe all of those "missteps" in advertising were really just clever ways to get some major news coverage and maintain their brand awareness. You know what they say, any press is good press.
Well played Sony, well played.
Sony on Top in Annual 'Best Brands' Harris Poll for Seventh Consecutive Year [PRNewswire]
