Years and years ago, when the design team for what would become Star Wars: Old Republic was first sitting down to plan a video game, they knew they were going to make an MMO. Hopefully a Star Wars one. But just in case they couldn't, they had to have some backups.
And those backups will, to many, seem like choices just as appealing (if not more so!) than a Star Wars game. One was a Lord of the Rings MMO, as this was back when EA still held the rights to Tolkien's universe. Complementing that was a second Tolkien setting, a Silmarillion MMO. There was "a kind of a Gunslinger-esque Dark Tower MMO", and one more.
A Game of Thrones MMO.
In the end, you know, Star Wars won out. It prints money. But it would have been nice to see something grand in the Song of Ice & Fire universe, especially given its recent surge in popularity over the HBO televised adaptation.