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Firm: Sony Brand Less Valuable than Microsoft, Cigarettes, Beer, Toothpaste
Millward Brown Optimor, a “global brand strategy” analyst firm, just stepped into a heaping pile of fanboy doodoo with its latest rankings of the 100 most valuable brands in the world, pegging Sony at 94th. Nintendo is 32nd, Microsoft fourth. That’s behind Marlboro (at No. 7) Budweiser (No. 38) and Colgate (No. 47). Considering that…
By Owen Good -
Final Roster Unveiled for UFC Undisputed 2010
With one day until the early demo release for UFC Undisputed 2010, and about a month until the title hits the shelves, the game’s full lineup has been revealed, adding more than 30 fighters since last year’s edition. Here’s the lineup, as reported earlier today by GameSpot. It’s broken out by the fighters’ eligible weight…
By Owen Good -
The Xbox 360 Memory Card Battles Continues
Former Xbox 360 third-party memory card manufacturer Datel is free to pursue its antitrust lawsuit against Microsoft, as a federal judge dismisses the console maker’s attempts to have the case thrown out. Datel, the UK manufacturer of various video game accessories, filed the suit last November, after a crackdown by Microsoft rendered the third-party memory…
By Mike Fahey -
Speak-Up On Kotaku: Drunk Mudkips, Stupid Parents, Beetle Adventures, And Yoshi’s Sad Little Game
This week in Speak-Up on Kotaku, Erwin, Culebra, Ursus-Veritas, and The Drunken Moogle talk that kiddie Yoshi’s Story game, how cool Beetle Adventure Racing was, parents who think the worst, and delicious Mudkips. Don’t like the gallery layout? Click here to view everything on one page. About Speak-Up on Kotaku: Our readers have a lot…
By Mike Fahey -
No New Titles For Game Room Until Further Notice
According to a Tweet from Microsoft’s European Xbox Live editor, the next round of content for Microsoft’s virtual arcade Game Room has been delayed “until further notice.” We’ve been waiting for new titles to arrive in the Xbox Game Room since it launched last month, disappointed when we heard that the promised weekly updates wouldn’t…
By Mike Fahey -
See Guild Wars 2’s Elementalist In Action
ArenaNet reveals the first class for Guild Wars 2, the magic-hurling Elementalist, complete with new screens and extremely impressive video of the class in action. The Elementalist harnesses the forces of nature to do her bidding. By attuning herself to one of the four elements – fire, water, air, and earth – the Elementalist changes…
By Mike Fahey -
Is There A Future In Bendable Gaming?
Motion-sensing, camera control, thought control; it’s all been done before, or has it? A team from Queen’s University in Ontario has created a new way to play games using a bendable projection screen and a shoulder-mounted projector. Is the future of gaming just around the bend? Zi Ye and Hammad Khalid of the Human Media…
By Mike Fahey -
Black Wii Bundle Shows Up In GameStop Marketing
GameStop stores’ monthly poster shipment includes this lovely advertisement for the rumored black Nintendo Wii, bundled with Wii Sports, Wii MotionPlus, and Wii Sports Resort. An anonymous GameStop employee sent us an image of the new poster, which arrived in a monthly shipment with instructions to hold until May 4, five days before earlier rumors…
By Mike Fahey
