Now playing
This old Diablo II commercial, from around the time of the game's launch in June 2000, is notable for two things.
Perhaps my friend Dan Golding, over at Crikey, put it best: "The sophistication of Assassin's Creed III's "do free…
By
Now playing
Throughout the 1980s and 1990s, video game publishers and their cohorts in the marketing world thought it would be…
Now playing
This is appropriate. Every time I'm out speeding around and run into something, I feel like I've lost all my…
Activision's big-budget Sam Worthington x Jonah Hill commercials for Modern Warfare 3 won a lot of fans, but…
Google Shoot View, an amusing little distraction cooked up by a Dutch advertising agency that let you wander the…
Now playing
You know Star Trek's holodeck? If not, here is Star Trek's holodeck. Anyway, once the property of science fiction,…
Now playing
Compared to the company's unbridled success of the past five years, Nintendo in 2011 has its back to the wall. It…
Now playing
This is a commercial currently airing on Australian TV. I won't spoil the bizarre ending by telling you what it's…
Now playing
Like a flaming crossbow bolt casually launched at gigantic rooftop slogan, Sony celebrity spokesmodel Kevin Butler…
Now playing
Nintendo is slashing the price of the 3DS and giving away a ton of free games to early adopters. While I'm sure…
Now playing
Sony's fictional executive Kevin Butler has won himself a legion of fans. Which is great! Kevin Butler, though,…
This has nothing to do with Duke Nukem Forever the game, but it's still a sad tale as far as game advertising goes.
Soon Xbox 360 gamers will be able to get some use out of their Kinect: Interacting with a new suite of multimedia…
In between projects, and given the lackluster critical reception afforded to the last game in the series, creative…
Now playing
Danish advertising firm Uncle Grey, in an effort to hire the kind of people they were looking for, decided against…
Advertising and branding specialists Millward Brown have released their annual chart detailing the 100 most valuable…
Now playing
"Real rewards for virtual achievements." That's the pitch behind "Kiip," a new Silicon Valley startup that intends…
This may have been a prediction. It sure as hell sounds like a threat. This year, Activision and Electronic Arts…
Now playing
It's time for a video Speak-Up on Kotaku! Commenter FuzzleMail takes issue with this AlienWare commercial for…