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Nintendo 3DS Gets Sudden, Massive Price Drop

Illustration for article titled Nintendo 3DS Gets Sudden, Massive Price Drop

Boy, those 3DS sales sure fell off a cliff. So much so that Nintendo has instituted one of the swiftest and deepest price cuts for a handheld in recent memory.

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The 3DS only went on sale earlier this year for $249, but as of August 12, it'll be slashed all the way down to $169.99. That's...wow.

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"For anyone who was on the fence about buying a Nintendo 3DS, this is a huge motivation to buy now," Nintendo of America President Reggie Fils-Aime says of the move. "We are giving shoppers every incentive to pick up a Nintendo 3DS, from an amazing new price to a rapid-fire succession of great games."

In addition to the price cut for new consumers, those who bought/buy a 3DS before the August 12 markdown will be able to download 20 free games from the 3DS eShop. That offer comes in the form of ten NES Virtual Console games (including classics like Zelda and Super Mario Bros.), which will be available after September 1, and ten Game Boy Advance Virtual Console games (like Yoshi's Island and Metroid Fusion), which will be available a little later.

Yes, you read that right. In addition to original Game Boy games already available there will also be a Game Boy Advance Virtual Console and a NES Virtual Console for the 3DS.

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In Japan, the cuts take the 3DS from ¥25,000 to ¥15,000. In Europe, while no exact price has been revealed, Nintendo says the rrp will be cut by "around a third". In Australia, the 3DS will be from AUD$350 all the way down to AUD$250 (with the same twenty-game offer).


You can contact Luke Plunkett, the author of this post, at plunkett@kotaku.com. You can also find him on Twitter, Facebook, and lurking around our #tips page.

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DISCUSSION

Something tells me that the power that be at Kotaku tower are not shocked by game news all that often. However in the past 2 articles, the phrase:

"That's...wow." has appeared. This is a huge move for Nintendo but this makes me ask the question... If the price was cut down to $170, and Nintendo doesnt loss money on hardware sales, how much were they trying to make off of early adopters? Most reviews of the system were between ehhh, and meh. Makes me wonder if they werent trying to sell a $150 machine for a huge profit out of the gate. I doubt their manufacturing lines have dropped costs that substancially in a year.