This is a commercial currently airing on Australian TV. I won’t spoil the bizarre ending by telling you what it’s for, but that’s not the point. The point is how great the voxel effects look.
Voxels, which had a trendy little run in the video game business in the 1990s with titles like Outcast and Comanche, are making a bit of a comeback in recent times courtesy of games such as Minecraft, Voxatron and 3D Dot Game Heroes
https://kotaku.com/blowing-up-blocks-rarely-looks-this-good-5725105
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