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To: Luke
From: Owen
Re: The Weekends are Made For

The dirty secret here is we're all mindful of our traffic. Why not? The running total is right there beside every story, and I refer to it when I write this note to tell you what the big stories were the past two days.

Assigning a number to a big story is not fundamentally a bad thing. In 18 months here, I've found that figure gives me a closer understanding of my readership's preferences, interests and demands than I ever had as a newspaper reporter, when the circulation was a rule-of-thumb guess that rarely moved, and was most likely inflated.

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And yet some days, I'm not sure the pageview count creates the kind of relationship that's good for either side.

This weekend's report included a major reveal about a game releasing Tuesday; a peek inside a dead studio working on a sequel to one of the most famous franchises ever, and a neat story about a teenager raising $3,000 to fly a major studio chief to Australia to look at his mod - not to mention a sports column that took a couple hours to report and write.

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And the single-biggest traffic winner? Implied tits on a headline roundup. Sure, the image choice was mine, and was deliberate. But I don't know whether the hits make me smug or disappointed.

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The news value of weekend posts is always a hot topic on my shift; I'll remember this the next time the subject comes up in discussion. It often does.

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All 22,802 Words in Scribblenauts

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