Bloomberg is reporting that Sony is considering introducing a new Playstation 3 with a bigger hard drive in the wake of killing off their 20GB model.

``It's in line with our strategy as we had planed to choose models based on consumer needs,'' Fukuoka said. The larger model, which retails for $599 in the U.S. and is $100 more expensive than the smaller version, accounts for about 90 percent of sales, he said.

The company is also considering introducing the model with a bigger hard disk, Fukuoka said, without providing details.

I love that Sony seems so willing to shift around their model designs based on consumer demands, though I'd love to see a breakdown of how many of the 20GB PS3s went unsold. That 90 percent figure either means people didn't want the cheaper PS3 or they couldn't find them. I suspect the first, but I'd still love to see the hard numbers. Brian Crecente

Sony Shares Rise on Report Profit to Exceed Estimates (Update3) [Bloomberg]