I have no idea if Fils-Aimé will have gotten early access to the game, but he’ll no doubt be playing once it’s out either way. A huge Nintendo fan in his own right, The Legend of Zelda series holds a special place in his heart. Perhaps the most memorable passage from his recent business biography revolves around Link To the Past, a game that became like “a second job” for him.


“I would spend the day creating and implementing marketing programs for Pizza Hut and then come home to play Zelda after making dinner and continue deep into the night,” he wrote. Fils-Aimé would play with his sons and at one point even called up Nintendo’s gameplay hotline to beg for help solving one of the dungeon puzzles.

He goes on:

After progressing through the game one evening, I was at the final boss battle. Beating this enemy would complete the game. At this point, it was around 3:00 a.m., and I would have to be up in a few hours to ready myself for work. I stopped to get a couple hours of sleep, but during my working day all I could think about was getting back to the game.

I walked into the house that evening to the sound of my son squealing with excitement. My heart sank. I knew exactly what had happened. He had found my file and had spent the next few hours trying to beat the final boss. He had accomplished this just before I had walked in the door. He was able to watch the credits for the game, which I would never get to see as these played only the first time a game was completed.


This was prior to Fils-Aimé’s career at Nintendo, so he was unable to have Nintendo Ninjas disappear his son, too. Instead he would go on to create the Pizza Hut Bigfoot Pizza a couple years later.