Ethan Gach

I'm a senior reporter who's been writing about games and internet culture at Kotaku for almost 10 years. I cover everything from company earnings and player boycotts to emerging trends in gaming like AI, creator economies, and the changing console landscape. You can share story and news tips securely and anonymously at [email protected] or over Signal at +12673263042.

Ethan Gach's posts

CultureNews

Microsoft Kills The Copilot AI For Xbox Nobody Wanted

CEO Asha Sharma said the unpopular AI tool doesn't 'align' with the gaming platform's mission

By Ethan Gach Published May 5, 2026
CultureNews

The Big Short’s Michael Burry Just Ditched All Of His GameStop Stock After Years Of Hyping The Company: ‘When Hundreds Of Billions Are On The Table, Bet On Craven Greed’

Ryan Cohen's absurd bid for a leveraged buyout of eBay is spooking investors

By Ethan Gach Published May 5, 2026
CultureNews

Despite James Bond Being Its Most Expensive Game Ever, Hitman Maker Says Blockbusters ‘Can Be Done For Half Of What You Hear About’

007 First Light marks a new level of ambition for IO Interactive

By Ethan Gach Published May 5, 2026
CultureLego

Cute Little Sega Genesis Is The Most Affordable Lego Gaming Console Yet

Retro gaming is coming back, brick by brick

By Ethan Gach Published May 5, 2026
CultureNews

Valve Just Imported Thousands Of ‘Game Consoles’ As Fans Wait For Steam Machine News

The device is still set to ship before the end of 2026

By Ethan Gach Published May 5, 2026

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