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Firm: Sony Brand Less Valuable than Microsoft, Cigarettes, Beer, Toothpaste
Millward Brown Optimor, a “global brand strategy” analyst firm, just stepped into a heaping pile of fanboy doodoo with its latest rankings of the 100 most valuable brands in the world, pegging Sony at 94th. Nintendo is 32nd, Microsoft fourth. That’s behind Marlboro (at No. 7) Budweiser (No. 38) and Colgate (No. 47). Considering that…
By Owen Good -
Black Wii Bundle Shows Up In GameStop Marketing
GameStop stores’ monthly poster shipment includes this lovely advertisement for the rumored black Nintendo Wii, bundled with Wii Sports, Wii MotionPlus, and Wii Sports Resort. An anonymous GameStop employee sent us an image of the new poster, which arrived in a monthly shipment with instructions to hold until May 4, five days before earlier rumors…
By Mike Fahey