One pair to rock, and one pair to stock, right? Sneakerheads might amass a large collection of shoes, with some pairs not aging like fine wine, but rather, falling apart.

Detroit Lions wide receiver Calvin Johnson Jr. is my favorite football player. Okay, he's the only football player I can name, and that's only because people call him Megatron. Now I love him even more, because he's the inspiration behind a $550 box set of three pairs of sneakers and a limited-edition Transformer.

Nike is launching some kind of reality... video game... thing in the near future. Powered by the company's Nike+ FuelBand wristband, they're calling it the "the first game powered by your everyday movement."

NBA 2K has a great track record of indulging its players' shoe fetishes, but according to IGN, it's going even further in NBA 2K13.

Darrin Crescenzi works as a designer at Nike, where he's done stuff like the Dream Team's uniform for the recent London Olympics. Another thing he's done recently that's even cooler is this redesign of the family crests from George R R Martin's A Song of Ice and Fire (aka Game of Thrones) series.

This new commercial for Nike, aimed at using social media and the company's Nike Fuelband gear to inspire athletes to train with/against each other, does a pretty good job of making me wish this is what Wii Fit actually looked like.

Yesterday, Nike's football division—that would be football football, not American football—cranked up "My Time is Now," which looks like the big campaign it'll have going during UEFA Euro 2012 in about three weeks. It shows a soccer pitch, the locker room, a team dinner all overrun by ordinary joes. OK, I get all that.

The flawless revealing, two weeks ago, of the NFL's new uniforms and their designs required an unusual level of secrecy. But it was a particularly nerve-wracking process for the Madden NFL developers, the game's creative director told me.

Nike is the new maker of uniform apparel for the NFL, and yesterday saw the unveiling of the new threads for all 32 teams. And they're ... basically the same as last year's for most teams in this tradition-bound sports institution.

I have a nephew who's a bit of a sneaker enthusiast. He's done the whole line-up-at-midnight-for-new-Dunks thing, despite the fact that he's got size 14 feet. He's also a gamer and I took him to see a demo of NBA 2K12 earlier this summer. And, while he was polite enough not to ask about the in-game footwear in this…

Now this is a bundle: Laser-etched Killzone 3 PlayStation 3. Move Controller. PlayStation Eye Camera. Nike Move sneakers. Nike Killzone combat boots. Sony showed it all to us at a PlayStation event in New York today.

Sorry, sneakerheads and Killzone fans, but these new ultra-limited edition kicks from the most recent Nike and PlayStation collaboration are for "friends and family" only, two more Sony commissioned sneakers that will likely become instant collector's items.

The diagram of a successful touchdown play from the New Orleans Saints Super' Bowl XLIV victory is lasered into the heels of the "Madden 11 Air Trainer 1.2" by NIke, only 500 of which will be made available at retailers.

Some sneakers based on video games can be tasteful! Others, less so. These Street Fighter Dunks, rumoured to be part of an official collaboration between Capcom and Nike, are thankfully the former.