After the Super Bowl, the MVP is usually presented with some car and if he's a pitchman for another auto maker, it can be kind of awkwardly funny. But in Madden NFL 25, your quarterback will go up there and graciously accept that GMC truck, dammit.
Dying in a video game pisses people off. In-games advertising pisses people off. Independent free-to-play browser-based online game developer Artix figures it might as well kill two angry birds with one annoying stone, merging death with in-game ads. Isn't it just perfect?
A few years back, it seemed in-game advertising was going to ruin everything. That...hasn't really happened, with EA saying that the business has been eclipsed by one more lucrative for publishers.
Last week, Madden NFL 11 slipped in a 3D presentation mode through a promotion with Doritos. It's the old-school red-and-blue 3D, and if it's not entirely free, it only costs a bag of chips. Is it worth even that?
The latest patch for Madden NFL 11 returns the scorebar pop-up ads last seen Madden NFL 10, but they don't display at the every-down frequency that annoyed so many when they rolled out midway through last year.
A brief clip gives an idea of the gameplay ramifications of Madden NFL's new "swagger" stat. In short, it's not much, but at least it doesn't seem to be limited to scoring situations.
Yesterday we heard of a rating new to Madden NFL 11, the Old Spice-sponsored "Swagger." Rumor had it that the rating affected player attributes. Nope. It governs a player's likelihood to celebrate, during or after a touchdown.
Some APB fans have checked their account management pages and noted a paid subscription option that will remove ads delivered to the MMO's in-game voice chat, which of course, means the game will serve ads over voice chat.
The inclusion of a free virtual version of Renault's electric Twizy Z.E Concept car in The Sims 3 should go great lengths towards helping increase player awareness of the Renault brand.
Apparently tired of giving space to "Knobby Tires" and "Synthetic" on its virtual stadium walls, Electronic Arts is dropping its two in-game advertising partners and moving that sales operation in-house, beginning with Madden NFL 11.
Last year, MLB 2K9 rubbed plenty the wrong way when park dimensions and outfield signage seemed blatantly reconfigured to accommodate larger in-game ads. New screens for two parks seem to indicate the game scaled back that kind of aggressive design.
Paid downloadable content and in-game advertising are two touchy issues in gaming discussions, and two recent releases have in a way brought both together, one more artfully than the other.
Madden NFL 10's in-game advertising arched some eyebrows when it released, but the grousing quickly blew over. The complaints have returned, as some users are reporting even more frequent pop-up ads, sometimes at the rate of one-per-snap.
Talk of urinals and deodorant ads in games got me wondering how long people have been talking about in-game ads. I found some chatter from 1995. The era of "Cool Spot," the 7Up video game and other in-game ad dreams.
I think I can tell when ad people are joking. I tested that skill recently at an in-game advertising event. The people from Take Two saying a BioShock Big Daddy would be a great pitchman for Black and Decker? Joking.
Hey you got your video game violence in my in-game ads! You got your in-game ads in my video game violence! Two great trends go great together in a study that says blood-spattered brands are more memorable. Well, duh.
Meet Smooth Jarvis, the new character for the PlayStation Network game PAIN, brought to you by the fine folks at AXE deodorant.
In the cinematic opening to every game in Madden 10, the team logos slam to the turf, game-of-the-week style. Then comes the Snickers promo. "Prepare for CHOMPETITION." OK, I - forgive me - Snickered at that the first time.