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This enormous fake cat might look creepy, but let’s not be so quick to judge. There’s a gentle soul under that nightmare fuel.

Earlier this year, Kotaku first reported that Kuroneko Yamato (Black Cat Yamato), a Japanese shipping service, set up a huge cat-faced billboard in Shibuya. Now, this fall, the company rolled out a full giant cat in Shinjuku.

Imagine walking along and seeing THIS:

[Photo: anipooh1]

Creepy!

According to Excite News, the cat is six meters long and over two meters tall. If you press the cat’s nose, it does this:

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[GIF: Excite News]

Aw. That’s so nice.

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[Photo: Excite News]

Goodness.

Inside that box are various Kuroneko Yamato goods, like t-shirts, stickers, and more.

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[Photo: mietsu1107]

To get the box out of the cat’s mouth, it must be first put in the cat’s butt—or near butt region.

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[Photo: momokiiro]

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[Photo: momokiiro]

[Photo: momokiiro]

As you can see in this photo by Kokubu Camera, the huge cat is good at drawing a crowd. It’s because the cat is so kind. That’s why.

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[Photo: Kokubu Camera]

The big cat will be in Shinjuku until October 4. There are plans for it to appear at ten locations across Japan until next January.

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[Photo: magster]

Top photo: tokutomi

To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter@Brian_Ashcraft.

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Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.