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The Street Fighter 6 Logo Also Looks Like A Taiwanese Retailer's Old Logo

The similarity between the two made the TV news in Taiwan

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Pictured is a comparison between the SF6 and the Sunfar logos.
So...which do you like better?
Screenshot: 東森新聞 CH51/YouTube/Kotaku

Not only does Street Fighter 6's logo look like $80 clip art, but it also looks like the old logo of a Taiwanese company.

With locations all across Taiwan, Sunfar 3C is a major electronics chain, selling gaming computers, peripherals, video games, and gadgets.

According to Yahoo! News Taiwan, when Street Fighter 6 was announced, fans immediately compared the game’s logo to the Sunfar 3C’s, and made tongue-in-cheek jokes about how Capcom copied it—which, of course, isn’t likely!

Pictured below are Sunfar 3C shops on Google Maps.

Pictured is a Sunfar 3C shop.
Spot the SF.
Screenshot: Google Maps/Kotaku
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Pictured is a Sunfar 3C shop.
Can you spot it here?
Screenshot: Google Maps/Kotaku
Pictured is yet another Sunfar 3C shop.
What about here?
Screenshot: Google Maps/Kotaku
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The logo does look similar, although there are slight differences on the “S” and the “F.”

The comparison even made Taiwan’s TV news, which pointed out that Sunfar had revamped its logo. The new one, which is now being plastered on shops, looks different. (Though, there still might be some retailers that have yet to update the branding.)

Phew, the revised logo make things slightly less awkward when Street Fighter 6 goes on sale in Taiwan!

Yahoo! News Taiwan reports that Sunfar seems to have a good sense of humor about the whole coincidence, writing on Facebook that the logo is “87 percent similar” and asking those who want to buy video games to “remember the name Sunfar.” The chain even re-upped its former logo on its website.

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So, Capcom can go ahead and use the Street Fighter 6 logo it’s already shown, should it want to brand the upcoming fighter with an emblem that not only looks like $80 clip art, but a logo that’s been discarded by an electronics chain in favor of something better.

Or, you know, the upcoming sixth entry in the Street Fighter series can embrace the franchise’s rich, iconic branding that not only has meant so much to Capcom but also gaming history and fighting game fans.