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Adidas Is Making Cyberpunk 2077 Sneakers

Illustration for article titled Adidas Is Making iCyberpunk 2077/i Sneakers
Photo: solebyjc

Normally sneaker collabs like to pay homage to things that have already established themselves as cultural forces, but when it comes to directly helping advertise an upcoming blockbuster video game, Adidas figures it can bring that timeline forward a little.

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Photo: solebyjc

While yet to be officially unveiled by Adidas, collector solebyjc—who often gets sample pairs early ahead of announcements and releases—has the shoe already and took some photos.

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It’s an Adidas x9000l4 Boost, and just in case the colour scheme didn’t make it obvious enough, there’s enormous Cyberpunk branding across the midsole on both sides of the shoe, as well as Cyberpunk graphics on the heel and tongue.

The colours, I get it, that’s the game. But like Adidas’ Star Wars shoes, the big prints and excessive branding are maybe just a bit too much.

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Photo: solebyjc
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Luke Plunkett is a Senior Editor based in Canberra, Australia. He has written a book on cosplay, designed a game about airplanes, and also runs cosplay.kotaku.com.

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DISCUSSION

This is exactly the sort of thing actual cyberpunk works brutally condemn.

The sheer amount of irony lost on people is staggering.

“haha, technocratic corporate dystopia go brrrr”
“I think Cyberpunk is a pretty cool guy. Eh kills people and doesnt afraid of anything.”