Sony Settles with Kevin Butler Actor Over Wii Brouhaha

Jerry Lambert, who played phony Sony exec Kevin Butler, has reached an agreement with Sony. The actor appeared in a Bridgestone ad, playing a rival game console, the Nintendo Wii. » 1/17/13 6:00am 1/17/13 6:00am

But, Can You Tell Who Kevin Butler Is? Take This Quiz and Find Out!

Above is the real deal. That's faux Sony exec and PlayStation spokesman Kevin Butler. Actor Jerry Lambert portrays the character in the long running series of PlayStation commercials. Rather portrayed as Sony is suing him over a commercial that featured the Wii. » 10/09/12 6:30am 10/09/12 6:30am

Company Says Kevin Butler Wasn't in Their Commercial with the Nintendo…

Sony is suing Jerry Lambert, the actor who plays Kevin Butler for "creating confusion" and "causing damage" to its company. Kevin Butler is a fictional PlayStation exec who appears in a series of popular commercials. Last month, however, Lambert appeared in a Bridgestone tire commercial that featured the Nintendo Wii. » 10/09/12 4:40am 10/09/12 4:40am

Kevin Butler Actor Sued For "Creating Confusion" and "Causing Damage"…

Aside from mention that the case is being fought over "trademark infringement", there really isn't much information in the court filings detailing the legal battle between Sony and Jerry Lambert, the actor who for years has played the fictional PlayStation executive Kevin Butler. » 10/07/12 6:05pm 10/07/12 6:05pm

Sony is Suing Kevin Butler [Update]

Following a bizarre turn of events and a highly unlikely TV commercial, actor Jerry Lambert—for years the "face" of the PlayStation brand—is being sued, along with Bridgestone, by none other than Sony itself. » 10/06/12 10:00pm 10/06/12 10:00pm

Tire Maker Erases All Evidence of Kevin Butler Playing a Wii [Update]

A couple weeks back, a tipster reminded me that Jerry Lambert, the actor who has portrayed "Vice President of Everything" Kevin Butler in the PlayStation ads for the past three years, once appeared in an ad for Bridgestone tires playing a Wii. It was quirky, but a little outdated. » 9/21/12 10:00pm 9/21/12 10:00pm

Sony's Kevin Butler Makes Brief Cameo in Super Bowl Commercial

Here's last night's split-second appearance by Jerry Lambert, the actor best known for playing mascot Kevin Butler. "Giddy-up now, Deion," Lambert says to legendary NFL cornerback Deion Sanders. Presumably later he tried to sell him a PS3. [Thanks, Rob!] » 2/06/12 5:15pm 2/06/12 5:15pm

Kevin Butler Thanks You for Not Rage Quitting

You don't have to be any good at video games to get a hat-tip from Kevin Butler. In fact, you can be quite terrible at them, as Legit Bitness is here. What seems to matter most in PlayStation's ongoing thank-the-average fan campaign on YouTube, is that you play a PS3 exclusive. » 11/06/11 4:00pm 11/06/11 4:00pm

Long Live Play, Long Live Flaming Crossbows, Long Live Kevin Butler

Like a flaming crossbow bolt casually launched at gigantic rooftop slogan, Sony celebrity spokesmodel Kevin Butler returns to launch the "Long Live Play" marketing campaign. » 8/30/11 12:20pm 8/30/11 12:20pm

Sony Brings Its Joke Spokesman Back Online, Kevin Butler Fully…

Highly entertaining but fake PlayStation executive Kevin Butler was notably (and understandably) quiet during Sony's recent PlayStation Network downtime. But like the PlayStation Store, the cocky PlayStation mouthpiece has returned, showing that Sony is willing to laugh again. » 6/02/11 6:40pm 6/02/11 6:40pm

Gee, Kevin Butler's Been Awful Quiet Lately

Kevin Butler, the voluble, if fake, PlayStation executive, has nearly 84,000 Twitter followers. His approval rating, if it was measured, would assuredly be sky-high among hardcore gamers. And he has been dead silent since the beginning of the PlayStation Network Outage, now in its third week with no signs of ending. » 5/07/11 12:00am 5/07/11 12:00am

Kevin Butler, as You've Never Seen Him Before (NSFW)

Cat's out of the bag, folks. Kevin Butler is not really PlayStation's vice president of everything from First Person Shooter Relations to Rumor Confirmation. He is, in fact, the actor Jerry Lambert, who played quite the cringe-inducing straight man in the most recent episode of Showtime's "Shameless" on Monday. » 3/18/11 9:30pm 3/18/11 9:30pm

Kevin Butler, V.P. of the 2-1 Meatball Pitch

Trying very hard to make "Well played, Mauer" into a meme, or at least a theme, here's fake honcho Kevin Butler getting worked at clutch time by the Minnesota Twins' all-star catcher in a spot going up now for MLB 11 The Show. » 3/04/11 1:28am 3/04/11 1:28am

Hey, Whatever Happened to Marcus, the PSP Mascot?

A Sony executive recently declared that Marcus Rivers, the smartass 'tween flack for the PSP who debuted at E3 last year, delivered "positive sales effects," for the handheld. Near as I can tell, that's the first anyone's heard of the little twerp in more than four months. » 2/19/11 2:00pm 2/19/11 2:00pm

Killzone 3 Is Too Big For Just One Funny TV Ad

With two different ways to play and a special peripheral specifically designed for motion control, Sony spokes model Kevin Butler couldn't cover all of Killzone 3 in just one ad, so he did two. » 2/18/11 12:30pm 2/18/11 12:30pm

Sony's Mascot Has A Sandwich, And It Will Kill You

Some of our braver readers may have tried a "Monte Cristo" sandwich in their time. If you're still alive and with us, congratulations. You are, however, a coward compared to what Sony mascot Kevin Butler chows down on. » 2/15/11 1:00am 2/15/11 1:00am

Does This Mean Sony's Kevin Butler Will Also Be Subpoenaed?

PlayStation executive mascot Kevin Butler unwittingly re-tweets the PlayStation 3's private cryptography key, the key that opens the system up to piracy and homebrew programs, after Twitter user Travis "exiva" La Marr taunts the VP of PlayStation Stuff. » 2/09/11 4:30pm 2/09/11 4:30pm

This LittleBigPlanet 2 Ad Takes The Hype Too Far

Sony's sexy spokesmodel Kevin Butler makes a fatal mistake in this new TV spot for LittleBigPlanet 2. I'm sorry, Mr. Butler, but nothing is better than bacon-wrapped cupcakes. » 1/14/11 11:40am 1/14/11 11:40am

Meet Sackbutler, V.P. of LittleBigPlanet-ization

After seeing a baby delivered with the Grabinator, I'd say it's a virtual inevitability we're going to end up with Kevin Butler Sackboy costumes sometime soon after LittleBigPlanet 2's release. » 12/08/10 8:30pm 12/08/10 8:30pm

Kevin Butler Commits Gran Theft Turismo

With each new major PlayStation 3 release comes a new video starring Kevin Butler, Sony's VP of game commercials. In this Gran Turismo 5 spot he claims responsibility for the game's greatness, and claims a sporty little number for himself. » 11/18/10 11:40am 11/18/10 11:40am