Nintendo's Best Ad In Years Is Also One Of Their Cheapest

Forget the cornball romance and creepy action figure fixations and excruciating store clerks. Seems someone, somewhere at Nintendo remembers how to make a good video game trailer. » 11/13/14 8:00pm 11/13/14 8:00pm

Those "Real" Mario Ads Just Got Weirder

At Least Call Of Duty's Commercials Are Still Fun

Say what you will about Call of Duty's diminishing returns as games, but even those unmoved by perks and tangos can usually enjoy the ridiculously OTT trailers Activision puts together to sell the series. » 1/21/14 11:30pm 1/21/14 11:30pm

The Same People Worked On The Xbox One And PlayStation Commercials

The guys at Blur aren't the only studio making top-shelf commercials for the video game business. The team at visual effects outfit The Mill have worked on loads of them as well, including some of this year's best and most prominent. » 11/15/13 12:30am 11/15/13 12:30am

Wii U Holiday Commercial Is Not Helping The Wii U

During the boom years, when both the DS and Wii were killing it, Nintendo used to make pretty good commercials. Or, at the very least, serviceable ones. A few years back, though, something changed. » 11/13/13 12:00am 11/13/13 12:00am

Oh, Walter White Was Also In This Sweet Old Video Game Commercial

When Breaking Bad finished, I rounded up some of dorkier roles lead actor Bryan Cranston had been in over the years, from Power Rangers to anime. One role I completely missed, though, was one of his best. » 10/13/13 11:00pm 10/13/13 11:00pm

You Never Expect A Friggin' Gum Ad To Be This Emotional

Okay so, regardless of whether or not this Extra bubblegum commercial makes you tear up, you gotta admit, most gum ads don't try to hit the notes that this does. As far as I can tell, most gum goes for humor. » 9/06/13 9:30pm 9/06/13 9:30pm

Cutting Everything Into Tiny Pieces In Metal Gear Rising Will Feel…

This commercial for Metal Gear Rising: Revengeance really gets it. Many of us want to play the game to enjoy the delights of dicing everything up, and that'll feel particularly cathartic after an awful day. Not that the feature can't be a blast even when you're not having a bad day, but still. Sweet, sweet release. » 2/11/13 8:30pm 2/11/13 8:30pm

Borderlands Commercial Leads to Fake 1989 Violence

It's not the most obvious way to market a game (especially since it can't really mention Borderlands 2), but where Gearbox (or their British PR helpers) miss out on conspicuousness they more than make up for with wardrobe authenticity. » 8/22/12 3:20am 8/22/12 3:20am

Horrible Food and Video Games Used to Date Back in the 80s

Video game historian Patrick Scott Patterson » 3/27/12 12:00pm 3/27/12 12:00pm writes, "Anyone who claims video games cause child obesity might had more of a case in the 1980s." Here's more than eight glorious minutes' worth of commercials that explain why we were fat in the 1980s.

Wow, That Mario Kart Ad Used Real Mario Karts

The pretty damn amazing Mario Kart 7 ad currently showing looks pretty damn amazing. So amazing that it'd be easy to assume the entire thing, actors aside, was computer generated. But it's not! » 11/29/11 7:00am 11/29/11 7:00am

The Best Feature of the Xperia Play is Kristen Schaal Acting Ridiculous

Kristen Schaal's web ads were the highlight of the launch of the Xperia Play, the device previously referred to as the PlayStation Phone. Sony Ericsson prolongs the magic with a series of outtakes from the actress and comedienne's commercial shoot. » 5/25/11 12:20pm 5/25/11 12:20pm

Fanfare — and a Green Jacket — for the Common Man [Update]

One thing you can count on in the NCAA basketball tournament, playing now, are the CBS promo spots for The Masters, full of pomp and grandeur, with Jim Nantz invoking the Tradition Unlike Any Other. That's what makes this spot for Tiger Woods PGA Tour 12: The Masters so fantastic. » 3/24/11 10:00pm 3/24/11 10:00pm

Nintendo's First American 3DS Commercial...Kinda Works!

For a Nintendo gaming machine, the 3DS is a tough sell! Mostly because it's almost impossible to convey the 3D effects on a TV set or computer monitor. » 3/15/11 12:30am 3/15/11 12:30am