Kotaku EastEast is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.  

No doubt, you’ve see those photos of train station employees stuffing Tokyo commuters into crowded trains. This is something like that, but adorable.

Meet Norurun. The character is a yuru kyara mascot for the Tokyu train lines.

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“Norurun” is a Japanese pun: “Noru” (乗る) means “to ride,” while “runrun” (ルンルン) can mean “bouncy” or “euphoric.” Thus, “Norurun.”

[Photo: hajjme99]

Norurun sure has some devoted fans.

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[Photo: SIEMENS_2173]

Of course, these folks are just screwing around!

There are lots (I mean, lots) of local mascots in Japan and many of them are also rather large. But, you don’t typically see them trying to do normal crap, like going through a ticket wicket or boarding a train.

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[Photo: kappachan_sama]

Daily life is so tricky:

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[Photo: Negative3323]

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[Photo: kodaikodaih0626]

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[Photo: kalin_kisaragi]

Doorways are difficult:

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[Photo: norurun_gogo]

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[Photo: mk_ishi]

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[Photo: dokuro9646]

You know, Tokyu could always rename the character “Nofitfit.”

Top photo: agendateam

To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter@Brian_Ashcraft.

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Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.