The folks at Electronic Arts are putting a lot of time into developing fun, sin-themed marketing for their upcoming release of Dante's Inferno.
Watch the extended cut of me playing around with the box sent me by said marketeers as I try to avoid using the hammer they sent me as part of their wrath-themed giveaway.
Let's just hope that the development team is putting as much work into the game as the PR team is putting into the swag. Fingers crossed.
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Ps. This video is 16 minutes long!