Sonic the Hedgehog may be Sega's most recognizable cash cow—those Mario & Sonic at the Olympic Games titles are huge—but the successes of Bayonetta, Total War and Football Manager may represent the new wave of Sega's key franchises.
Sony has already showed its hand in the upcoming motion control battle, debuting playable PlayStation Move games at GDC last week. Looks like we'll see Microsoft's response with at least one Sega game in tow at E3.
As Sega targets 12-and-under gamers as its core Sonic market, company leaders told Kotaku that it has re-thought how to please all Sonic fans.
9/9/09 will not produce any major Sega events commemorating the Dreamcast launch of 9/9/99, but the company is thinking about the future of its last gaming console in one key way.
Sega announced the delay of Bayonetta last month, making American gamers wait until 2010 to beat up angels as a hot woman dressed only in the hair wrapped around her body. The alternative was too risky, the company told Kotaku.