Madden launch week is probably not the best time to drop pre-release hype for your sports game, unless you're EA Sports MMA. Those guys will take on anyone, anywhere, anytime.
EA's mixed martial arts title, also developed by EA Sports Tiburon, will include sixteen fighters in its heavyweight division. By comparison. UFC Undisputed 2010 had 20 (up to 25 with pre-orders and exclusive PS3 fighters).
Oh, you don't recognize those guys above on sight? Here's a handy dandy guide.