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Nintendo Creators Program Will No Longer Let YouTubers Live-Stream

 Screenshot from the upcoming Super Mario Odyssey game for the Nintendo Switch.
Screenshot from the upcoming Super Mario Odyssey game for the Nintendo Switch.

Nintendo has a longstanding poor reputation with the YouTube community, and the latest change to their Nintendo Creators Program may harm that relationship even more.

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The Nintendo Creators Program, which was launched in 2015, allows YouTubers to receive a portion of advertising proceeds from any videos containing Nintendo-copyrighted content. Prior to the establishment of this program, proceeds for videos that included Nintendo-copyrighted content went directly to Nintendo. At the time, the Nintendo Creators Program was panned by the YouTube community, with many members expressing concern about the approval process, and how the amount they can earn on their videos or channels is subject to change.

As of today, YouTubers who are also registered members of the Nintendo Creators Program are no longer allowed to broadcast content on YouTube Live. Nintendo gives partners two options: they can broadcast content on YouTube Live from a channel that isn’t registered to the program, or they can cancel their channel’s registration to the program, and instead register their videos to the program separately. The changes were announced in an email sent to content creators yesterday evening, although Nintendo didn’t officially publish the changes to the program until today.

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Some Twitter users have posted the contents of the email, which announces that changes have been made as to how the Nintendo Creators Program will handle revenue generated from live streams. It adds that live streaming falls “outside the scope” of the program. You can read the rest of the message below:

Many reactions to the change have been unfavorable so far on the Twitterverse, with some calling it “stupid” or “bullshit.”

Illustration for article titled Nintendo Creators Program Will No Longer Let YouTubers Live-Streamem/em
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Illustration for article titled Nintendo Creators Program Will No Longer Let YouTubers Live-Streamem/em
Illustration for article titled Nintendo Creators Program Will No Longer Let YouTubers Live-Streamem/em
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Illustration for article titled Nintendo Creators Program Will No Longer Let YouTubers Live-Streamem/em

At least one person was confused on Nintendo’s stance regarding livestreaming, thinking that it could cost the company potential advertising profits.

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Illustration for article titled Nintendo Creators Program Will No Longer Let YouTubers Live-Streamem/em

It’s uncertain as to why Nintendo introduced this policy. It’s also unclear if Nintendo has similar rules for those live streaming Nintendo-copyrighted content on other sites such as Twitch. Representatives for Nintendo did not respond by press time. For a full, updated guide to the Nintendo Creators Program, click here.

Chloe Spencer is the summer intern for Kotaku and recently graduated from the University of Oregon. She enjoys reading graphic novels and playing video games.

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DISCUSSION

thepoey
Poey Gordon

Nintendo is absurdly old fashioned and alarmist when it comes to representation of its IP and I think it really struggles to understand streaming culture.

In Nintendo’s mind, it fears this imaginary boogie man situation that someone like PewDiePie is going to live stream Super Mario Bros. and start dropping N-Bombs, and it fears the parent or consumer that can’t separate the streamer from the product and thus damage the company’s reputation somehow, i.e. “I don’t MY KID playing games like that!” It’s really, really, silly.

The only other option is that Nintendo is prepping its own in-house streaming service for creators that it thinks it can monetize, and doesn’t want to share the representation of its product with YouTube. 

Either way, this is the Nintendo modern day equivalent of Nintendo charging licensing fees for cartridges ala the NES days, and that didn’t end well for it. Not sure this will either, honestly.