NBA 2K12 Offers In-Game Ads You May Actually Enjoy Watching

Illustration for article titled emNBA 2K12/em Offers In-Game Ads You May Actually Enjoy Watching

That's because you'll star in them. In the "My Player" career mode, if you become a superstar you'll be pitched to appear in official league advertisements, including the league's well known "Where Amazing Happens," campaign, with you as the amazing happening.

Advertisement

2K Sports' Ronnie Singh tweeted out that screengrab about 90 minutes ago, showing his player having ascended from 20th overall draft selection to household name. Singh said he saw the ad—a video, not just a still—during the third year of his player's career, so it's not like NBA 2K12 throws you this honor as soon as you have your first 20-and-10 night.

Advertisement

Text accompanying the image on the game's Facebook page suggested this was not the only advertisement you'd appear in, though it's unclear if all will be on behalf of the league or if some will involve actual in-game sponsors, such as Sprite.

Sticking with the league is probably a good call as it feels less manipulative and is something a gamer could really take pride in seeing it the first time.


You can contact Owen Good, the author of this post, at owen@kotaku.com. You can also find him on Twitter, Facebook, and lurking around our #tips page.

Share This Story

Get our newsletter

DISCUSSION

Honestly, advertisements make a ton of sense in sports games.

After all, there's so much consumerism involved that part of being a famous athlete is endorsements.

We watch sports games all the time and they're literally plastered to the hilt in ads. Honestly, sometimes I think we don't have ENOUGH ads in sports games - put in dozens and it feels like "real sports" but put in 2 or 3 and it feels like blatant product placement.