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Even if it seems that Japan already has.

The Japanese Xbox One launch was an utter disaster and recent console sales have been shockingly bad. No wonder that today in Tokyo, newly minted Microsoft Japan boss Takuya Hirano was asked during in a Q&A whether or not the Xbox One was going to be pulled from the country’s market.

“We’re not withdrawing,” he said, PC Watch reports. “Because of Windows 10, even the Xbox One has new features that we’ll try to appeal [to Japanese consumers] with. We want to have an even higher quality line up of titles than now.”

Oh.

Well, it’ll be an uphill battle, but it’s one Xbox Japan knows well.

Top photo: Kino_and_Hermes

To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter@Brian_Ashcraft.

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Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.