After weeks in the pits following the initial meme stock frenzy, GameStop stock surged again today, doubling to $91 a share in just a few hours. Why? Who knows. All I can tell you is that it happened shortly after GameStop board member Ryan Cohen tweeted out a picture of a McDonaldâs ice cream cone.
Today at 1:57 p.m. ET, Cohen, the co-founder and former CEO of online pet food site Chewy.com who was named to GameStopâs board of directors at the start of the year, tweeted this image, complete with a frog emoji:
đ¸ pic.twitter.com/ZAjoViGUmj
— Ryan Cohen (@ryancohen) February 24, 2021
An hour later, GameStop stock trading, which has barely moved for the past week, exploded, climbing from under $50 to just over $90 fueled by extremely high volume, leading trading to be halted twice before the end of the day. After-hours trading has been just as volatile, and the WallStreetBest subreddit, one of the engines behind the entire GameStonk phenomenon, saw a bevy of new posts praising the rally. At the time of writing, the subreddit wonât even load.

CNN correlates the latest round of Wall Street absurdity with yesterdayâs announcement that GameStop CFO Jim Bell would resign from the company. Some people on Twitter are musing that the jump is the result of whatever weird message Cohen was sending with his ice cream tweet. He bought up 9 million shares of GameStop stock back in December and is viewed by some of the companyâs backers as the startup genius with the vision to transform the companyâs ailing mall-based video game retail chain into a profitable online business.
https://www.kotaku.com.au/2021/02/mister-deepfuckingvalue-goes-to-washington/
I have no idea if he can, or if thatâs even possible, but many on WallStreetBets, where heâs referred to as âPapa Cohen,â sure think so. Thatâs why itâs not completely out of the question that one of his esoteric tweets, which are very rare, might have the power to move the market on GameStop. Elon Muskâs sure seem to. Though itâs just as likely that todayâs chaos is as driven by rich institutional investors as it is a bunch of Cohen groupies on Reddit.