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Earlier this year, The Pokémon Company released a handful of ASMR videos. Now they’ve released a new one. As Kotaku previously explained, auditory sensory meridian response, or ASMR, is a tingling sensation that comes from listening to certain sounds. 

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored six books, including most recently, The Japanese Sake Bible.



I don’t understand this new trend of ASMR videos, like the appeal of them. They have made me question myself since they usually cause discomfort and anxiety, so I avoid them when I can. I’m even afraid to play the video to see how I’ll react to it.