No, Bobby Kotick isn't talking about a Blizzard-developed massively multiplayer online game that appeals more to women, but something that probably doesn't have orcs riding motorcycles. Or even Night Elves! Something that won't cut into World of Warcraft's subscriber base.
The Activision Blizzard CEO's comments, as reported by GameSpot, will probably dash any hopes of a StarCraft or Diablo brand MMO. And that comment backs up what Blizzard COO Paul Sams recently said, that the unannounced online game will be "significantly different" from the World of Warcraft experience.
So far, Blizzard hasn't said much about what the unannounced MMO is, instead focusing on what it's not. It's not one of the developer's already established franchises. And it's not based on any pre-existing Blizzard lore.
What we do know is that Blizzard is hiring. We just hope it doesn't divert any more attention away from StarCraft II and Diablo III. Broad appeal is great and all that, but we're growing impatient.