Blizzard can't work on World of Warcraft forever. Eventually, they'll release a new MMO. And when they do, apparently it'll be "significantly different" to their current world-destroying cash machine.
"I think the (new MMO) is going to be significantly differentiated enough [from WoW]," Blizzard's COO Paul Sams told Wired. "Such that, you're not going to feel like they're one and the same resulting in that you have to pick or choose".
Ah, so you mean, those hopelessly addicted to WoW can, instead of abandoning the game, double up and become addicted to it and the new MMO? Sure there'll be millions of WoW widows/widowers out there just thrilled to hear that.