How Does Mercedes Benz Promote Cars in Japan? Why with Anime, That's How.

To help launch the all new A-Class in Japan, Mercedes Benz is releasing an animated short in which the car chases after a noodle truck.

One of the country's biggest studios, Production I. G, carries out the animation duties, while Yoshiyuki Sadamoto of Neon Genesis Evangelion fame does the character designs.… »11/19/12 5:30am11/19/12 5:30am