×Pending Replies will be live across Kinja on Thursday, August 21. Read more.

How Does Mercedes Benz Promote Cars in Japan? Why with Anime, That's…

To help launch the all new A-Class in Japan, Mercedes Benz is releasing an animated short in which the car chases after a noodle truck.


One of the country's biggest studios, Production I. G, carries out the animation duties, while Yoshiyuki Sadamoto of Neon Genesis Evangelion fame does the character designs.… » 11/19/12 5:30am 11/19/12 5:30am