Drexel University professor Frank Lee took over the side of the 29-story Cira Centre in Philadelphia last year to play a gigantic game of Pong, setting the Guinness World Record for the “Largest Architectural Video Game Display.” Last night he doubled the record with a massive game of Tetris.
Editor's note: The mysterious figure known as Superannuation in an expert at digging up what's hidden in plain view. All of what Superannuation finds is available to the public. These could very well be true gaming secrets. Read on...
I think I can tell when ad people are joking. I tested that skill recently at an in-game advertising event. The people from Take Two saying a BioShock Big Daddy would be a great pitchman for Black and Decker? Joking.
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We've heard today that, as part of Microsoft's already-announced round of 5000 job cuts, up to 75% of the workforce at Microsoft's in-game advertising service, Massive, have been laid off.
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In-game advertising group Massive announced it has signed with Blizzard Entertainment today, feeding the Starcraft and Diablo publisher ads through its Battle.net service. But don't expect to see any actual ads in those games.
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Executives from Activision are dishing dirt on the company's upcoming releases at an in-game advertising summit hosted by Massive. That means more Call of Duty, more James Bond and confirmation on Tony Hawk's reinvented controls.
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Gamers have a "consistently positive" opinion of in-game advertising? That's what ad agency Massive, which is owned by Microsoft, found in a survey whose results it announced this morning.
