He's Playing for the Madden Cover — Oh, and a Super Bowl, Too

The cover of Madden NFL is the modern Wheaties box. Every sport has its video game and a cover athlete, but only Madden gets the bar-argument debate over who deserves the front. That begins tomorrow after the clock hits zero in Super Bowl XLV. » 2/05/11 4:00pm 2/05/11 4:00pm