So, How Much Did EA Spend Marketing Madden 09?

Contrary to popular belief, Madden does not sell itself. Some people need convincing it's an improvement over last year, some people need reminding it's time for a new Madden and some, like myself, need convincing it's any better than NFL2K5. In order to get the word out (the word being "BUY MADDEN"), then, EA need to… » 10/30/08 8:20am 10/30/08 8:20am

Peter Moore Jumps The NPD Gun, Calls Madden 09 Sales

The NPD figures for the month aren't out yet. We don't know 'em. Think that'll stop EA Sports boss Peter Moore from calling the results? It won't stop Peter Moore from calling squat » 9/10/08 12:30am 9/10/08 12:30am. He's disclosed EA's own internal estimates for the game, and since we're on a , we're going to roll with these ones too. Mainly because,…

Kotaku Football Conference Now Awarding Franchises

Alright, if you bought Madden '09 for Xbox 360 and want to participate in the new Online League feature with me and your fellow Kotaku-ites, here's your chance. I've set up a 32-team league on Xbox Live, and I'm taking one of the slots, plus we have three others I've invited to the league on board too. That means… » 8/24/08 3:00pm 8/24/08 3:00pm

Spite Bowl and Taco Bell: Ruminations on a More Social Madden

It's odd to talk about EA Sports' Madden » 8/14/08 1:00pm 8/14/08 1:00pm franchise, with the features it's touting in the 09 release, now making itself more of a social gaming experience. For the better part of two decades it's been one of the top titles to play with friends, offline or, lately, online. But the pattern of features that were added,…

It's Madden Day Everyone! Time for a New Madden 09 Launch Trailer



And you thought I had forgotten. That's right ladies and gents - today is August 12th - and that means a new Madden 09 launch trailer. I hope you grabbed the chips and salsa because in this trailer we get a look at some of the gameplay you can expect if you head over to your local retailer and pick up a copy. » 8/12/08 4:00pm 8/12/08 4:00pm

First Look At New Brett Favre Madden Jets Cover!

Click to viewWhen Madden 09 coverboy Brett Favre announced his retirement from retirement and was traded to the Jets in early August, EA was left in a pickle! See, because Madden 09 had Favre in a Packers uniform. But, as we posted earlier, football fans who desire 100 percent accuracy in their Madden box art will be… » 8/11/08 10:00pm 8/11/08 10:00pm

Favre Traded, But Madden's Cover Remains The Same

Hey, sports fans! We know you read Kotaku. Or, at least, some of you care about sports. Maybe even care about Madden. So you'll find this of interest: with the Packers QB being traded to the Jets today, it leaves EA in a pickle. They'd put him on the cover of Madden 09 in a Packers uniform, convinced - like everybody… » 8/07/08 3:30am 8/07/08 3:30am

So How Much Do NFL Players Bet On Games Of Madden?

Let's find out! Das Gamer was in attendance at Madden 09's launch party the other night, and seems about the only interesting thing that went down was a mass confession from some of the game's previous cover stars, spilling on their more eccentric Madden betting habits. Daunte Culpepper, Madden 2002's cover star while… » 6/27/08 5:30am 6/27/08 5:30am