EA Sports Looking To Amazon, "Mommy Bloggers," Not Metacritic For Wii…

Game publishers think Metacritic review score averages are a Big Deal. EA boasts—and frets over—its own Metacritic scores in earnings calls. Others base bonuses on aggregate arbitrary numbers. But EA's Peter Moore isn't as worried about Metacritic averages. » 6/10/09 5:40pm 6/10/09 5:40pm

EA Sports Active Trailer Channels The Infomercial

This is not the trailer for a video game. No, this debut video for EA's Wii fitness program EA Sports Active » 11/13/08 11:40am 11/13/08 11:40am has much more in common with early morning extended commercials for Bose Wave Radios than it does anything we've ever seen for a game product. It brings me back to the days when late night television would…

EA Officially Going After Wii Fit With "EA Sports Active"

Remember when EA said they were looking at ways they could take a chunk out of Nintendo's Wii Fit market » 11/13/08 1:30am 11/13/08 1:30am? Well, they found a way. Aimed primarily at the ladies, new title EA Sports Active will, , be targeted at a more Western style of fitness, as opposed to Wii Fit's reliance on stuff like Yoga. EA Sports Active will…