China's Top Cosplayer Talks About The Meaning of Cosplay

Standing at about 5 foot 11and wearing a black t-shirt with sweatpants, A. Xiu Lan takes a long draw from his cigarette. Looking at A from afar, one would see a skinny young Chinese man with disheveled hair and deep sunken eyes standing aimlessly while smoking. However, beneath A's simple exterior is a beast that is… »8/19/13 7:50am8/19/13 7:50am

Square Enix Has Its Eye on China. Yeah, Just Like Everyone Else.

Yoichi Wada, the guy at Square Enix who gets to sit in the "Chairman of the Board" chair is in China for the "China Digital Entertainment Expo" (also known as "ChinaJoy"), China's biggest game show. Wada gave a speech about the Free to Play model of games at the pre-Expo developer/publisher conference, during which… »7/25/13 6:00am7/25/13 6:00am

Forget the Booth Companion Insanity, What Makes this Game Expo Are the Gamers

Every year over the past decade, China Joy has been delighting video game fans in and outside of China. The most memorable parts of the show that are caught on camera often focused on the booth companions and some times the games. What gets left behind by all the glitz and glam of China Joy are the people that attend… »8/06/12 8:00am8/06/12 8:00am

Man Declares Love to Booth Babe and Is Taken Away by Security

At the recent China Joy gaming expo in Shanghai, a young man in mirrored sunglasses stormed the stage with a bouquet of roses that were made from 100 yuan bills. He presented the roses to a booth companion and confessed his love to her. She didn't exactly seem pleased and neither did show security.

The man, who's… »7/31/12 7:30am7/31/12 7:30am