China's Top Cosplayer Talks About The Meaning of Cosplay

Standing at about 5 foot 11and wearing a black t-shirt with sweatpants, A. Xiu Lan takes a long draw from his cigarette. Looking at A from afar, one would see a skinny young Chinese man with disheveled hair and deep sunken eyes standing aimlessly while smoking. However, beneath A's simple exterior is a beast that is… » 8/19/13 7:50am 8/19/13 7:50am

Money, Exploitation, and Booth Models in China

Behind the glitz and glamour of China Joy allegedly lies a deep dark world of exploitation. The models that light up the booths and the cameras on the exhibition floor are both exploiting themselves and are being exploited by a system that is propagated by the very people that China Joy is for: the fans.

There's no… » 7/31/13 7:00am 7/31/13 7:00am

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013

For the last 11 years, the yearly China Digital Entertainment Expo has been "entertaining" China and the world's gamers. Commonly known as China Joy, the show is usually known more for its booth companions—in fact, this year's China Joy was more about the gamers and geeks taking photos of young women. » 7/29/13 6:00am 7/29/13 6:00am

Square Enix Has Its Eye on China. Yeah, Just Like Everyone Else.

Yoichi Wada, the guy at Square Enix who gets to sit in the "Chairman of the Board" chair is in China for the "China Digital Entertainment Expo" (also known as "ChinaJoy"), China's biggest game show. Wada gave a speech about the Free to Play model of games at the pre-Expo developer/publisher conference, during which he… » 7/25/13 6:00am 7/25/13 6:00am

Anime Super Fan Carries Swag All The Way to Greece

Chinese gamer and Saint Seiya » 8/27/12 7:30am 8/27/12 7:30am superfan, Le Shui (not his real name), recently finished one of his life's goals, to travel like the Saints in to the Sanctuary of Saints in Greece. However unlike normal fans who traverse to the ancient temple in Greece, Le Shui bought with him a piece of swag from the recent China Joy…

Forget the Booth Companion Insanity, What Makes this Game Expo Are the …

Every year over the past decade, China Joy has been delighting video game fans in and outside of China. The most memorable parts of the show that are caught on camera often focused on the booth companions and some times the games. What gets left behind by all the glitz and glam of China Joy are the people that attend… » 8/06/12 8:00am 8/06/12 8:00am

How China's Biggest Expo Polices Booth Babes

At this year's China Joy expo in Shanghai, booth companion Li Ling was booted » 8/02/12 7:20am 8/02/12 7:20am from the show after appearing in a . This was the latest China Joy crackdown on companion outfits—a that swung into full force last year.

Man Declares Love to Booth Babe and Is Taken Away by Security

At the recent China Joy gaming expo in Shanghai, a young man in mirrored sunglasses stormed the stage with a bouquet of roses that were made from 100 yuan bills. He presented the roses to a booth companion and confessed his love to her. She didn't exactly seem pleased and neither did show security.

The man, who's been … » 7/31/12 7:30am 7/31/12 7:30am

Sorry China, No PS Vita for You (Yet)

The PlayStation Vita was released in Japan nine months ago and went sale around most of the world by this past spring. However, there is one market that the Vita hasn't been announced yet: China. Earlier this year » 7/31/12 6:20am 7/31/12 6:20am there was speculation that Sony was in talks with telecom company China Unicom about releasing the system …

Indecent Cosplayer Banned for Being...Indecent

Late last week, unknown Chinese model Li Ling made a name for herself after causing a ruckus » 7/31/12 5:40am 7/31/12 5:40am. She appeared at the China Joy gaming expo in a highly revealing cosplay. Dressed as Athena, Ling caused quite a stir. Her revealing costume showed off more than her underpants—way more.

China Can't Get Enough Kinect Clones

It seems China can't get enough of motion control gaming, so much so that another Chinese company has come out to debut their own camera capture motion device, the i-move.


Spotted in this year's China Joy gaming expo, Shanghai Motion Technology company's i-move takes two things that are constantly copied in China and … » 7/27/12 7:40am 7/27/12 7:40am

Rich Jerk Throws a Wad of Money To Kick a Gamer Off a PC

Filmed at the China Joy expo in Shanghai, this clip shows a rich dude repeatedly nudge a guy playing at a demo for a PC game. You can hear him say, "Let me play!" in Chinese.


Then, the rich guy takes out a wad of yuan and throws it in the gamer's face. It looks like he chucked the equivalent of about US$250 at the… » 7/27/12 7:15am 7/27/12 7:15am

Another Indecent Cosplay Gives Birth to Another Internet Celebrity

As in the past, this year's China Joy gaming expo in Shanghai saw regulations to crack down on skimpy outfits. Apparently, Li Ling either didn't get the memo or she ripped it up entirely.


Li Ling appeared at China Joy last year, but didn't make much of an impression. This year, however, she did. Finally making a name … » 7/27/12 5:30am 7/27/12 5:30am