Kotaku EastEast is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.  

Even though the actual PS Vita was at the recent China Joy gaming convention in Shanghai, a Vita inspired copy was there, too.

From iReadyGo, the Much 3G is an Android-powered handheld that sure looks like the PS Vita (though, it seems to be missing rear-touch and proper analog sticks).

Tech company iReadyGo even had its own Much 3G booth at China Joy, showing off its handheld for all to see, with unabashed promotions and booth companions. The whole thing seemed like it was all a bit, well, much.

MUCH摩奇3G掌机首秀ChinaJoy 高调亮相引围观 [21CN]

摩奇3G掌机 [Zol]

MUCH3G [Sgame]