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Best Buy'

nyc halo 3 launch

Master Chief Arrives Early

It was between 2 and 3 PM when Master Chief showed up at the NYC Halo launch, but this was no corporate-sponsored guy in a suit. This Master Chief was painstakingly crafted by a fan (and Kotakuite!) over the course of a year, using fiberglass, paint, and a whole lot more motivation than I can muster to come up with something pretty damn awesome. By the time Microsoft's Master Chief showed up at 20 minutes to midnight, his arrival didn't pack the punch they were expecting. As far as the people in line were concerned, he had been there for hours.

nyc halo 3 launch

Darkness Falls

It's gotten dark in New York City, and I sit in a Starbucks down the street from the Best Buy, having officially drunken more coffee today than in the past five years in ordefr to secure this as a Kotaku field office. The crowd is growing thick as the hour draws closer, with as many curious onlookers as there are people actually waiting for the game. So far the celebrities have been limited to NY Jets football players, whom I couldn't name if I tried though there was a large blonde man we have nicknamed Thor. Adam Sessler and Morgan Webb are on hand to cover things for G4, so I took a picture covering them covering the event, as well as a pair of interesresting shoes and Bungie's Frankie concentrating furiously while taking a turn at playing the game.

nyc halo 3 launch

A Best Buy Transformed

At first I wasn't sure I would be able to find the Best Buy that was holding the Halo 3 launch event in New York. After all, it is very big city, and I am a southern boy at heart. As you can see from this gallery, Microsoft and Bungie made it very, very hard to miss. Every window in store is emblazoned with Halo 3 pictures and logos, with one window sporting a selection of Halo action figures. The line itself, containing all of seven people when I got here, was set up outside the store, partially blocking a normally busy street. The other side of said street was also partially blocked by trailers and Halo 3 The Ride: The Car: Pontiac Special Edition. Inside the store is a mess of stages, lighting scaffolds, video cameras and monitors as Microsoft and G4 take over a corner of the Best Buy, hosting competitions for fabulous prizes. Larry 'Major Nelson' Hryb is on hand to help host the festivities and generally pretty up the place. If you squint your eyes and imagine the smell of excitement as you thumb through the gallery below, you could almost believe you were here with us.