Penn Jillette, from Penn & Teller, wants to make a "smart" horror movie with buddy Adam Rifkin. So he set up a crowdfunding campaign. A campaign that just got quite the boost from Gearbox boss Randy Pitchford.
Pitchford, himself a bit of a magician, kicked in $25,000 to the campaign (which is asking for just under $1 million), netting himself the biggest backer perk of them all: Penn's ponytail. Here's the reward listing for "Big Spending Whales Get our Ponytails":