Game site Gamasutra has an opinion piece up looking at Microsoft's Japan plight. It's no secret that the 360 Japan launch was a giant disaster, and it's been an uphill fight since then. However, things are looking up. Slightly. Gears of War recently broke the country's top ten sales chart. And with games like Dead Rising, Blue Dragon and THE IDOLM@STER, there are a couple titles to suit domestic tastes. John Ricciardi, COO and creative director of localization company 8-4, Ltd. and I talked about this in an opinion piece up over at Gamasutra. His insights I found particularly interesting, especially this:
It's gonna take a lot, lot more than two or three high-profile titles from Mistwalker to affect the perceptions of the 360 in Japan.Microsoft's problems over here run deep—their situation isn't something that can be changed overnight or even in six months. The entire way they approach the Japanese market needs sweeping changes before any real progress can be made.
Definitely worth checking out.
Microsoft's Japan Fight [Gamasutra via Slashdot]




















