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Well, ask yourself: Are you willing to pay for a billboard in a subway station to show off your Hatsune Miku love? That’s exactly what a group of South Korean fans apparently did.

According to Ruliweb (via tipster Sang), Hatsune Miku fan art was turned into a billboard for March 9 to celebrate what the fans called “3/9 Day.” This is a pun, because “three-nine” sounds like “Miku” in Japanese.

The fans commissioned an artist named BTRP to do the work.

[Image: 39ADProject]

Around 25 fans pitched in to show their Miku love, and it cost the equivalent of approximately US$2,700 to keep the billboard up for several weeks.

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In case you missed it, check out Kotaku’s review of Hatsune Miku: Project Mirai DX, which Mike Fahey might love more than you do.

Top image: Ruliweb

Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.