Who was the Biggest Beneficiary of THQ's $5 Million Humble Bundle?

Illustration for article titled Who was the Biggest Beneficiary of THQs $5 Million Humble Bundle?

I guess there's no way of knowing, but I really would like to find out how much of the $5,098,093.79 raised by the Humble THQ Bundle went to charity, and how much went to the embattled publisher, which may qualify as a charitable cause depending on how you feel about its situation and the games it makes.

When it rolled out two weeks ago, comments from some pro-THQ gamers suggested that even though the spirit of the Humble Bundle is to give a slice to charity (and to offer titles DRM free, which these weren't), it'd be quite alright to give all of one's purchase price to THQ, and I don't really have a problem with that. They're hurting. People like their games. I really have no idea what THQ is going to do, long-term. Sure, they're a capitalist company, but if they want to hold a bake sale to stay afloat, willing buyer, willing seller and all that.

THQ's president, Jason Rubin, tossed $11,050 into the pot, giving all but $500 of that to charity. (He began with a $1,050 purchase, then put in a $10,000 buy at the end, I suppose so as not to artificially boost the average purchase price at the outset). Two were listed—the American Red Cross (presumably for Hurricane Sandy relief) and Child's Play, the go-to gamer's charity. He gave the $500 left over to Humble Bundle itself as a goodwill gesture.

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The firm's stock price was $1.18 on Nov. 29, right before the bundle was announced. Yesterday it closed at $1.33, though it had gone above $1.50 in between. I guess it was a success, then.

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DISCUSSION

JesusChrist
JesusChrist

Is Jason Rubin the guy that allowed all the horrible decisions in THQ to happen like that drawing board thingamajig? Or was that a previous president and Jason is the new one? I know I can google it but so lazy.

Also I think their biggest act of positive publicity for future titles is giving 2033 away for free on FB. I always wanted to try the game more than I did the first time but never had the incentive to do so for $20+